Writer: Zinhle Dlamini
Laiza Moyo models a few of her own uniform designs for house executives
Calls to formalise domestic work in Africa are growing louder.
Among the voices is Laiza Moyo (41), who argues that domestic workers are not just employees but a vital workforce.
“I am a house executive because I run the affairs of the family I work for. I bring managerial and organisational skills to ensure that the home runs smoothly. It is high time we do away with the term ‘domestic worker’. This profession deserves respect for the value it adds to families,” she says.
Moyo adds that the impact of her work goes far beyond sweeping floors or minding children.
She explains that domestic workers free up employers’ time, giving them flexibility and a healthier work-life balance.
“In many cases, we even reduce household tensions by filling in the gaps where couples fall short,” she adds.
Known on social media as “The Mop Driver,” Moyo never expected that her simple video post would capture the imagination of thousands online.
Her audience was charmed when her employer’s toddler from a different race fell in love with pap.
Originally from Zimbabwe, Moyo has lived in South Africa since 2009 and takes immense pride in her work.
“I have a calling for this job. I love cleaning and finding new ways to improve. A positive attitude, consistency and bringing in extra skills make all the difference,” she says.
Her online popularity opened new doors: employers from around the world reached out to her, searching for skilled domestic professionals.
This demand inspired her to start a WhatsApp channel advertising domestic jobs. Within a day, it attracted more than 10 000 followers.
She adds that: “the sector is becoming more specialised. Employers now want CVs, interviews and a professional approach. I teach house executives cooking skills, advanced cleaning methods and how to carry themselves professionally”.
As part of her mission to bring structure and recognition in the sector, she will soon be launching a guidebook on specialised cleaning. She also designs uniforms for domestic workers to give the profession a stronger, dignified image.
She notes that the transformation highlights a sector on the path to professionalisation.
Moyo maintains that with greater professionalism, Africa is a step closer to achieving long-overdue regulation of the domestic work sector—ensuring fair pay and standardised best practices.
Her advocacy has earned her recognition, including awards for changing the way people view domestic work.
The bigger picture, however, is leaving a legacy of a dignified and respected domestic workforce.